A Case Study in Promo: A Medieval Dinner Theater Chain
Jan 17
Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...
Continue ReadingCase Study: A Comforting Friend
Jan 3
This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...
Continue ReadingCase Study: Zip It Up
Oct 9, 2024
Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...
Continue ReadingCase Study: Don't Bottle It Up
Sep 25, 2024
An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to ...
Continue ReadingCase Study: Financial Industry
Jul 29, 2024
Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...
Continue ReadingWooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler
May 4, 2024
What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...
Continue ReadingCase Study: A Not-So-Silly Idea
Jan 10, 2024
An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...
Continue ReadingCase Study: Boosting Trade Show Booth Traffic
Nov 28, 2023
The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...
Continue ReadingCase Study: Lunchtime Appreciation
Oct 17, 2023
Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...
Continue ReadingCase Study: Happy to Hang Around
Oct 2, 2023
Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...
Continue ReadingCase Study: Where Has Your Pen Been?
Jun 25, 2023
Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...
Continue ReadingCase Study: Wave Hello to Promotions
May 13, 2023
Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...
Continue ReadingCase Study: Practice Putting
Apr 14, 2023
2 Ball Pillow Pack – Titleist(r) TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio ...
Continue ReadingCase Study: You've Got the Power
Mar 16, 2023
A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...
Continue ReadingCase Study: This Promotional Product is in the Bag
Mar 2, 2023
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingCase Study: Too Hot to Jot
Feb 16, 2023
Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...
Continue ReadingCase Study: Masks and Casks
Jan 18, 2023
When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...
Continue ReadingCase Study: Let the Games Begin!
Oct 23, 2022
Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...
Continue ReadingCase Study: Good Deeds for Kids in Need
Sep 10, 2022
Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...
Continue ReadingCase Study: College Fair Giveaway
Aug 13, 2022
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...
Continue ReadingCase Study: Have a Seat
Jul 15, 2022
As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...
Continue ReadingCase Study: Insuring Happy Employees
Jul 1, 2022
Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...
Continue ReadingCase Study: Wave Hello to Recognition
Jun 17, 2022
Item: JAFFA(r) Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip...
Continue ReadingCase Study: Take a Map!
May 19, 2022
Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...
Continue ReadingCase Study: Go Green or Go Home
May 5, 2022
Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...
Continue ReadingCase Study: Fun in the Sun
Mar 23, 2022
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...
Continue ReadingCase Study: Plastics Make it Possible
Mar 8, 2022
Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...
Continue ReadingCase Study: The Write Stuff
Feb 8, 2022
Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...
Continue ReadingCase Study: Jamming Out
Oct 17, 2021
A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...
Continue ReadingCase Study: Bear With Us
Oct 3, 2021
Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...
Continue ReadingCase Study: A Spoon-taneous Promotion
Sep 19, 2021
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...
Continue ReadingCase Study: A Cheese-y Promotion
Jul 24, 2021
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
Jul 10, 2021
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...
Continue ReadingCase Study: Staying Safe for Back-to-School
Jun 12, 2021
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...
Continue ReadingCase Study: You Can Count on Us
Apr 2, 2021
The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...
Continue ReadingCase Study: It's in the Bag
Feb 18, 2021
Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...
Continue ReadingCase Study: Info in a Flash
Dec 9, 2020
Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...
Continue ReadingCase Study: Bringing Back the Fanny Pack
Nov 25, 2020
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...
Continue ReadingCase Study: Stick to the Schedule
Oct 27, 2020
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...
Continue ReadingCase Study: A New Way to Do Cross-Promotions
Jul 6, 2020
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...
Continue ReadingCase Study: Lunchtime Loot
Mar 28, 2020
A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...
Continue ReadingCase Study: Fresh Mesh Promotions
Jan 31, 2020
Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare present...
Continue ReadingCase Study: Life of the Mardi
Jan 17, 2020
Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. The...
Continue ReadingCase Study: Employee Appreciation Gift
Nov 7, 2019
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...
Continue ReadingCase Study: Jot It Down
Oct 23, 2019
Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...
Continue ReadingCase Study: A Flavorful Promotion
Sep 25, 2019
A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...
Continue ReadingCase Study: Pillow Box
Sep 11, 2019
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...
Continue ReadingCase Study: Celebrate Milestones
Aug 14, 2019
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...
Continue ReadingCase Study: A "Bronze" Ticket to Free Tanning
Jun 4, 2019
Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...
Continue ReadingCase Study: Guess the Flavor Lip Balm
May 21, 2019
Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...
Continue ReadingCase Study: Brighten Their Day
May 7, 2019
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...
Continue ReadingCase Study: Improve Sales and Traffic
Apr 9, 2019
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...
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